Hi, I’m Nick, a creative and tech enthusiast who has stories to tell.
I was born in a tiny Ukrainian town by the sea: five thousand people, me, and annoying seagulls.
Resume
EMAIL: n.arzhantsev@gmail.com
EXPERIENCE: Amazon Brand Innovation Lab, MullenLowe NY, Saatchi & Saatchi NY, Publicis Kyiv, McCann Kyiv.
Instructor at Miami Ad School and Young Lions juror.
CLIENTS: Allstate, Almonds, E*TRADE, Burger King, JetBlue, Monster.com, TurboTax, L’Oréal, Edgewell (Banana Boat, Edge, Schick), Unilever (Knorr, Lifebuoy), Cointreau, Tide, Godiva, Nestlé, Renault, LG, etc.
AWARDS: Clio Bronze, New York Festivals (Film), D&AD Pencil, Summit Awards Gold, Applied Arts Gold.
Allstate & Oh. What. Fun.
Amazon Brand Innovation Lab, NY
Role: Creative Director
One of the first custom campaigns on Amazon Prime. When “we’ve never done this before” becomes the brief, things get fun fast.
Collaboration with Thursday Night Football and the first-ever custom pause ad on Prime.
Wrapping it up with Dustin Duke, Brandon Geary, Steph Cajucom, Gabie Fleischer.
E*TRADE Baby Super Bowl
Agency: MullenLowe, NY
Role: Senior Copywriter
Paid Social Media
The New York Times Wedding Announcement
Times Square Ad
Insider traders: Alisha Branch, Matthew Barton, Rich Singer and Zack Menna.
The Almond Board
Amazon Brand Innovation Lab, NY
Role: Associate Creative Director
A massive Almond Board campaign with Coach Prime across multiple Amazon touchpoints.
College Football Kickoff, Fire TV, Amazon Live with a celebrity influencer, a Whole Foods takeover – you name it.
Starting strong with Steph Cajucom, John Ta, Jean Zhang.
E*TRADE Courtside
Agency: MullenLowe, NY
Role: Senior Copywriter
Paid Social Media
Busting brackets with Alisha Branch, Matthew Barton, Rich Singer and Zack Menna.
Banner Health “Laugh”
Agency: MullenLowe, NY
Role: Senior Copywriter
This is what care looks like: a shoulder to cry on or a joke to relax you in an uncomfortable moment.
Healthy team: Ricard Valero, Bike Bayer, Alice Burton, Juan Sebastián Moreno.
The Most Valuable (Subtitles)
Agency: McCann, Kyiv
Role: Copywriter
This project is personally important to me. We shot it for The Ministry of Defence of Ukraine back in 2015. It’s a series of videos and prints showing true reasons to fight for your country.
In the beginning, we interviewed Ukrainian vets to discover that they go to war not for political ideas, government, or money. They go to protect their loved ones, and they all hold on to something that reminds of them.
In 2022, Russia launched a full-scale invasion of Ukraine, and just overnight, more than 100,000 Ukrainian civilians became soldiers. The Ukrainian government couldn’t supply all of them, so we created Gear For Ukraine. It’s a platform that collects donated body armor and other essential gear from American veterans and sends it to Ukraine. We started with 2-3 boxes per week; now we send +30 boxes of different equipment directly to Ukranian warriors.
If you know any veterans, please, share this link with them: www.gearforukraine.com
The Esports Ads & The Esports Leads
Side Project
Role: Founder, Creative
It’s the largest esports advertising database we created with friends to help the fast-growing industry get the level of creativity it deserves.
Check it out: theesportsads.co
The Esports Leads is the first-ever podcast dedicated to esports marketing and advertising.
Monster.com Bad Fit/Good Fit
Agency: MullenLowe, NY
Role: Copywriter (on these 2 of 5 scripts)
Never updated CVs at work with Dan Pappas and Sharon Park.
Random Language Poetry
Side Project
Role: Copywriter, Designer
It’s a project that exposes universal rules of rhyme and rhythm and proves that you can write a poem in a foreign language without knowing it.
Check the website: randomlanguagepoetry.com
Featured on Brutalist Websites and published in the “Net” magazine.
Banana Boat “Protect The Fun”
Agency: MullenLowe NY
Role: Copywriter
Let’s have some fun under the sun!
Totally sunburned on set with Alisha Branch and Adrien Bindi.
Antrophy VR Game
Agency: UnCable Studios
Role: Co-Founder, Game Designer
We started this project almost 5 years ago to try something new and learn new skills.
Initially, it was a simple multiplayer tactical shooter, then a story-driven horror game, and now we’re turning Infinite Fear into a VR survival horror.
Knorr Plizza
Agency: MullenLowe, NY + MullenLowe, London
Role: Copywriter
For World Eat For Good Day, we created a platform where people can make their own planet-friendly pizza, otherwise known as Plizza. They could use sustainably sourced Future 50 Foods and any Knorr flavors with plant-based ingredients.
Le team of gourmets included Andy Sciamanna, Alex Avis, Andres Justo, and Martin de Ferrari.
Edge Is Back
Agency: MullenLowe, NY
Role: Copywriter
ICE Heart
Side Project
Role: Creative Technologist
I made this robo-thing when I was waiting for my work permit.
Every non-US citizen has to face USCIS and ICE, two government agencies responsible for all legalization processes. It takes forever. Students waiting for OPT visas, talents expecting O1, or refugees looking for protection – everyone is waiting. And we all ask the same question again and again, “How is it going with my papers?”
Modern Marilyn
Side Project
Role: Creative, Photographer
We created this art project for the Red Gallery with Daniel Feuer. It was exhibited at the Art Basel in Chicago and Miami.
